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The Sam Behind


For those who worried that semantics was spelt wrong… see what I did there? 


I’m Samantha Dawe, the Owner and driving force behind Samantics. As you might have guessed, I am hooked on wordplay, and ruled by logic and connecting the dots. 

I have over a decade’s experience in online writing and content creation, and have worked in both digital and through-the-line agencies, developing strategies and bringing brands and campaigns to life through the right words. 

Hell, I’ve even worked for a traditional printed magazine as a journalist, so my writing experience, as well as my approach to strategy is pretty well fleshed out. 

I have adopted many tones of voice and brand personalities over the years, so how about seeing how well I bring yours to life? 

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